After reading the article, I still couldnt figure out how this could be done as the Gizmodo article claims, with "... no lens to speak of, as the magnification is handled entirely by software, holograms and electronics" BULL!I found the original article at http://www.nytimes.com/2009/11/08/business/08novel ...FTA: “This is an inexpensive way to eliminate a microscope and sample biological images with a basic cellphone camera instead,� he said. “If you are in a place where getting to a microscope or medical facility is not straightforward, this is a really smart solution.� BINGO - the microscope utilises the cameras lens! And there has been NO PRICE set for these things... dont expect one for 10 bucks anytime soon.